/* ===========================================================
   services.css — sistema compartido de páginas de servicio
   Piel moodboard Arkamia · mobile-first · SEO-friendly
   =========================================================== */
:root{
  --yellow:#E5FF35; --black:#0F0404; --off:#F9FAF4;
  --black-soft:#1A1411; --green2:#2E2723; --gray:#787864; --gray-l:#CAC4B7;
  --wordmark:'Space Grotesk',sans-serif; --head:'Space Mono',monospace; --body:'Sora',sans-serif;
  --serif:'Playfair Display',serif; --script:'Caveat',cursive;
  --max:1120px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--body);background:var(--off);color:var(--black);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--wordmark);font-weight:700;line-height:1.08;letter-spacing:-.02em}
.serif{font-family:var(--serif);font-style:italic;font-weight:600}
.script{font-family:var(--script);font-weight:700;color:var(--yellow)}
.eyebrow{font-family:var(--head);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--gray);display:inline-flex;align-items:center;gap:9px}
.dark .eyebrow{color:var(--gray-l)}
.hl{background:var(--yellow);color:var(--black);padding:0 .08em;box-decoration-break:clone;-webkit-box-decoration-break:clone}

/* botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-family:var(--head);font-weight:700;font-size:.85rem;padding:14px 24px;border-radius:11px;cursor:pointer;border:1.5px solid transparent;transition:transform .16s ease,box-shadow .16s ease,background .16s ease,color .16s ease,border-color .16s ease;text-align:center}
.btn-primary{background:var(--yellow);color:var(--black);box-shadow:0 8px 22px -10px rgba(229,255,53,.6)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 12px 26px -10px rgba(229,255,53,.7)}
.btn-ghost{border-color:var(--off);color:var(--off)}
.btn-ghost:hover{background:var(--off);color:var(--black)}
.dark .btn-dark,.btn-dark{background:var(--black);color:var(--off)}

/* header / wordmark */
header{position:sticky;top:0;z-index:60;background:rgba(249,250,244,.95);backdrop-filter:blur(8px);border-bottom:1px solid #e6e3da}
nav{display:flex;align-items:center;justify-content:space-between;height:62px;gap:12px;max-width:var(--max);margin:0 auto;padding:0 20px}
.brand{display:inline-flex;align-items:center;gap:9px}
.wm{font-family:var(--wordmark);font-weight:700;font-size:1.34rem;letter-spacing:-.035em;line-height:1;color:var(--black);text-transform:lowercase}
.wm .dot{color:var(--black)}
.mark{display:inline-flex;align-items:center;justify-content:center;width:30px;height:30px;background:var(--yellow);color:var(--black);border-radius:8px;font-family:var(--wordmark);font-weight:700;font-size:1.06rem;letter-spacing:-.05em;line-height:1;box-shadow:0 5px 14px -7px rgba(15,4,4,.45)}
.mark .dot{color:var(--black)}
.brand:hover .mark{transform:translateY(-1px) rotate(-3deg);transition:transform .18s ease}
.navlinks{display:none;gap:20px;align-items:center;font-family:var(--head);font-size:.8rem}
.navlinks a:hover{color:var(--gray)}
.nav-cta{background:var(--yellow);padding:9px 16px;border-radius:10px;font-weight:700;font-size:.76rem;box-shadow:0 6px 16px -8px rgba(17,25,12,.32)}
@media(min-width:920px){.navlinks{display:flex}}

/* doodles */
.doodles{position:absolute;inset:0;pointer-events:none;z-index:0;overflow:hidden}
.doodles .dd{position:absolute;opacity:.5;animation:ddFloat 7s ease-in-out infinite}
.doodles .dd svg{display:block;width:100%;height:100%;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.dd-y{color:var(--yellow)} .dd-w{color:var(--off)} .dd-g{color:#5a544c}
@keyframes ddFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-7px)}}
.doodles .dd:nth-child(2n){animation-duration:9s;animation-delay:-2s}
.doodles .dd:nth-child(3n){animation-duration:11s;animation-delay:-4s}
@media (prefers-reduced-motion:reduce){.doodles .dd{animation:none}}
@media (max-width:760px){.doodles .dd{opacity:.38}.doodles .dd-hide-m{display:none}}

/* breadcrumb */
.crumb{font-family:var(--head);font-size:.72rem;color:var(--gray-l);padding-top:14px}
.crumb a:hover{color:var(--off)}

/* HERO */
.svc-hero{position:relative;overflow:hidden;background:var(--black);color:var(--off);padding:30px 0 56px}
.svc-hero .wrap{position:relative;z-index:1}
.svc-hero-grid{display:grid;grid-template-columns:1fr;gap:30px;align-items:center;margin-top:18px}
@media(min-width:880px){.svc-hero-grid{grid-template-columns:1.08fr .92fr;gap:48px}.svc-hero{padding:34px 0 76px}}
.svc-hero .eyebrow .ico{width:1.05em;height:1.05em;color:var(--yellow)}
.svc-hero h1{font-size:clamp(2.4rem,8vw,4rem);letter-spacing:-.03em;margin:12px 0 0;color:var(--off);line-height:1.02}
.svc-statement{font-family:var(--wordmark);font-weight:700;font-size:clamp(1.3rem,4.3vw,1.95rem);line-height:1.12;letter-spacing:-.02em;color:var(--off);margin-top:12px}
.svc-hero .lead{font-size:1.05rem;color:var(--gray-l);margin:16px 0 26px;max-width:46ch}
.svc-hero .cta-row{display:flex;flex-wrap:wrap;gap:12px}
.svc-photo{position:relative;border-radius:16px;overflow:hidden;aspect-ratio:4/3;background:var(--black-soft);box-shadow:0 30px 60px -30px rgba(0,0,0,.7);border:1px solid #2a2320}
.svc-photo img{width:100%;height:100%;object-fit:cover;object-position:center}
.svc-photo video{width:100%;height:100%;object-fit:cover;object-position:center;display:block}
.svc-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 60%,rgba(15,4,4,.4));pointer-events:none;z-index:2}
/* ===== Animación temática por servicio (objetos flotantes, look dark Arkamia) ===== */
.svc-anim{position:absolute;inset:0;z-index:0;overflow:hidden;
  background:
    radial-gradient(at 78% 14%, rgba(229,255,53,.10), transparent 46%),
    radial-gradient(140% 130% at 70% 10%, #2E2723 0%, #18100D 50%, var(--black) 100%);}
.svc-anim::before{content:"";position:absolute;inset:0;
  background-image:radial-gradient(rgba(229,255,53,.07) 1px, transparent 1.6px);
  background-size:26px 26px;opacity:.5;pointer-events:none}
.svc-anim i.halo{position:absolute;border-radius:50%;
  background:radial-gradient(circle, rgba(229,255,53,.26), transparent 66%);
  filter:blur(3px);animation:svcHaloFx 3.2s ease-in-out infinite;pointer-events:none}
.svc-anim span.gl{position:absolute;color:var(--yellow);opacity:.9;
  --d:3.3s;--mx:7px;--my:-17px;--rr:6deg;
  animation:svcFloatFx var(--d) ease-in-out infinite;will-change:transform}
.svc-anim span.gl svg{display:block;width:100%;height:100%;overflow:visible;
  fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
.svc-anim span.gl.anchor{color:var(--yellow);filter:drop-shadow(0 0 16px rgba(229,255,53,.42))}
.svc-anim span.gl.anchor svg{stroke-width:1.5}
.svc-anim span.gl.dim{color:#8a8466;opacity:.5}
.svc-anim span.gl.soft{color:#e1dbcc;opacity:.55}
.svc-anim span.gl:nth-of-type(3n){--d:3.9s;--mx:-10px;--my:-12px;--rr:-7deg}
.svc-anim span.gl:nth-of-type(3n+2){--d:2.9s;--mx:10px;--my:-20px;--rr:8deg}
.svc-anim span.gl:nth-of-type(4n+1){--d:3.6s;--my:-14px;--rr:-5deg}
.svc-anim span.gl:nth-of-type(2){animation-delay:-1.6s}
.svc-anim span.gl:nth-of-type(3){animation-delay:-2.6s}
.svc-anim span.gl:nth-of-type(4){animation-delay:-0.9s}
.svc-anim span.gl:nth-of-type(5){animation-delay:-2.1s}
.svc-anim span.gl:nth-of-type(6){animation-delay:-3.3s}
.svc-anim span.gl:nth-of-type(7){animation-delay:-1.3s}
.svc-anim span.gl:nth-of-type(8){animation-delay:-2.5s}
@keyframes svcFloatFx{0%,100%{transform:translate(0,0) rotate(0deg)}50%{transform:translate(var(--mx),var(--my)) rotate(var(--rr))}}
@keyframes svcHaloFx{0%,100%{transform:scale(1);opacity:.7}50%{transform:scale(1.16);opacity:1}}
@media(prefers-reduced-motion:reduce){.svc-anim span.gl{animation:none}.svc-anim i.halo{animation:none}}

/* evidencia (Ara en vivo) */
.evid-grid{display:grid;grid-template-columns:1fr;gap:26px;align-items:center}
@media(min-width:860px){.evid-grid{grid-template-columns:1.05fr .95fr;gap:46px}}
.evid h2{font-size:clamp(1.7rem,5vw,2.5rem)}
.evid-video{border-radius:16px;overflow:hidden;background:var(--black);box-shadow:0 24px 54px -28px rgba(0,0,0,.45);border:1px solid #2a2320}
.evid-video video{width:100%;display:block}

/* secciones light */
.s-block{padding:54px 0}
.s-block.tight{padding:40px 0}
.sec-head{max-width:680px;margin-bottom:30px}
.sec-head .eyebrow{margin-bottom:12px}
.sec-head h2{font-size:clamp(1.8rem,5vw,2.7rem);letter-spacing:-.025em}
.sec-head p{color:var(--black-soft);font-size:1.05rem;margin-top:14px}

/* problema */
.pains{display:grid;grid-template-columns:1fr;gap:14px;margin-top:8px}
@media(min-width:720px){.pains{grid-template-columns:repeat(3,1fr)}}
.pain{background:#fff;border:1px solid #ece9df;border-radius:12px;padding:18px 18px 20px}
.pain b{display:block;font-family:var(--wordmark);font-size:1.02rem;margin-bottom:6px}
.pain p{color:var(--gray);font-size:.92rem;line-height:1.5}

/* capacidades (bullets) */
.caps-grid{display:grid;grid-template-columns:1fr;gap:14px}
@media(min-width:720px){.caps-grid{grid-template-columns:1fr 1fr}}
.cap-item{display:flex;gap:13px;align-items:flex-start;background:#fff;border:1px solid #ece9df;border-radius:12px;padding:16px 18px}
.cap-item .dot{flex-shrink:0;width:13px;height:13px;border-radius:50%;background:var(--yellow);box-shadow:0 0 0 4px rgba(229,255,53,.22);margin-top:5px}
.cap-item span{font-size:.98rem;line-height:1.5;color:var(--black-soft)}
.cap-item b{color:var(--black)}

/* prueba */
.s-proof{background:var(--black);color:var(--off);position:relative;overflow:hidden}
.s-proof .wrap{position:relative;z-index:1}
.s-proof .sec-head h2,.s-proof .sec-head p{color:var(--off)}
.s-proof .sec-head p{color:var(--gray-l)}
.proof-grid{display:grid;grid-template-columns:1fr;gap:16px;margin-top:8px}
@media(min-width:720px){.proof-grid{grid-template-columns:repeat(3,1fr)}}
.proof-card{background:var(--black-soft);border:1px solid #2a2320;border-radius:14px;padding:22px}
.proof-card .metric{font-family:var(--wordmark);font-weight:700;font-size:2rem;color:var(--yellow);line-height:1;display:block}
.proof-card .who{font-family:var(--head);font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:var(--gray-l);margin:10px 0 6px}
.proof-card p{font-size:.95rem;color:var(--gray-l);line-height:1.5}

/* related blog */
.related{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:720px){.related{grid-template-columns:1fr 1fr}}
.related a{display:flex;align-items:center;gap:10px;background:#fff;border:1px solid #ece9df;border-radius:11px;padding:14px 16px;font-family:var(--head);font-size:.86rem;color:var(--black-soft);transition:.18s}
.related a:hover{border-color:var(--yellow);transform:translateX(2px)}
.related a::before{content:"→";color:var(--gray);flex-shrink:0}

/* FAQ (GEO/AEO) */
.faq{max-width:760px;margin:0 auto}
.faq details{border-bottom:1px solid #e0ddd2;padding:4px 0}
.faq summary{list-style:none;cursor:pointer;font-family:var(--wordmark);font-weight:700;font-size:1.08rem;padding:16px 36px 16px 0;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:6px;top:14px;font-size:1.5rem;color:var(--yellow);transition:transform .2s}
.faq details[open] summary::after{content:"–"}
.faq details p{padding:0 0 18px;color:var(--black-soft);line-height:1.6}

/* CTA band */
.s-cta{background:var(--yellow);color:var(--black);text-align:center;padding:56px 0}
.s-cta h2{font-size:clamp(1.9rem,6vw,3rem);max-width:18ch;margin:0 auto}
.s-cta p{margin:14px auto 24px;max-width:44ch;font-size:1.05rem}
.s-cta .btn-dark{background:var(--black);color:var(--off)}
.s-cta .btn-dark:hover{transform:translateY(-2px)}

/* footer */
footer{background:#0c1208;color:#aeb6a3;padding:40px 0;font-size:.88rem}
footer .wrap{display:flex;flex-direction:column;gap:14px;text-align:center;align-items:center}
@media(min-width:760px){footer .wrap{flex-direction:row;justify-content:space-between;text-align:left;align-items:flex-start}}
footer .wm{color:var(--off)} footer .wm .dot{color:var(--yellow)}
footer .brand{margin-bottom:8px}
footer a:hover{color:var(--off)}
.foot-links{display:flex;gap:16px;flex-wrap:wrap;justify-content:center;font-family:var(--head);font-size:.78rem}

/* ===== Portafolio dentro de servicio (reels de video + carrusel de imágenes) ===== */
.svc-port{background:var(--black);color:var(--off);padding:56px 0}
.svc-port .sec-head h2{color:var(--off)}
.svc-port .sec-head p{color:var(--gray-l)}
.pf-row{display:flex;gap:16px;overflow-x:auto;padding:6px 2px 16px;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;scrollbar-width:thin}
.pf-row::-webkit-scrollbar{height:8px}
.pf-row::-webkit-scrollbar-thumb{background:#2E2723;border-radius:8px}
.pf-card{position:relative;flex:0 0 auto;width:202px;aspect-ratio:9/16;border-radius:16px;overflow:hidden;background:#1A1411;border:1px solid #2E2723;scroll-snap-align:start;cursor:pointer;box-shadow:0 18px 40px -24px rgba(0,0,0,.7)}
@media(min-width:768px){.pf-card{width:238px}}
.pf-card img.ph{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;transition:transform .4s ease}
.pf-card:hover img.ph{transform:scale(1.05)}
.pf-card .ia{position:absolute;top:10px;left:10px;z-index:3;font-family:var(--head);font-weight:700;font-size:.58rem;letter-spacing:.08em;background:var(--yellow);color:#000;border-radius:20px;padding:4px 9px}
.pf-card .cap{position:absolute;left:0;right:0;bottom:0;z-index:3;padding:30px 12px 11px;font-family:var(--head);font-size:.72rem;color:#fff;background:linear-gradient(transparent,rgba(0,0,0,.74))}
.pf-card .pl{position:absolute;z-index:3;top:50%;left:50%;transform:translate(-50%,-50%);width:46px;height:46px;border-radius:50%;background:rgba(15,4,4,.5);backdrop-filter:blur(4px);display:flex;align-items:center;justify-content:center;border:1.5px solid rgba(255,255,255,.55);transition:.2s}
.pf-card:hover .pl{background:var(--yellow);border-color:var(--yellow)}
.pf-card .pl svg{width:17px;height:17px;color:#fff;margin-left:3px}
.pf-card:hover .pl svg{color:#000}
.pf-note{font-family:var(--head);font-size:.72rem;color:var(--gray);text-align:center;margin-top:14px}
/* placeholder (servicios sin assets aún) */
.pf-empty{border:1.5px dashed #3a332e;border-radius:16px;padding:42px 24px;text-align:center;color:var(--gray-l)}
.pf-empty h3{font-family:var(--wordmark);font-weight:700;color:var(--off);font-size:1.3rem;margin-bottom:8px}
.pf-empty p{font-size:.95rem;max-width:46ch;margin:0 auto}
/* carrusel de imágenes (software) */
.pf-carousel{position:relative;max-width:760px;margin:0 auto}
.pf-browser{border-radius:14px;overflow:hidden;background:#0F0404;border:1px solid #2a2320;box-shadow:0 22px 54px -26px rgba(0,0,0,.6)}
.pf-bbar{display:flex;align-items:center;gap:7px;padding:10px 13px;background:#1A1411;border-bottom:1px solid #2a2320}
.pf-bbar i{width:10px;height:10px;border-radius:50%;display:inline-block}
.pf-bbar i:nth-child(1){background:#ff5f57}.pf-bbar i:nth-child(2){background:#febc2e}.pf-bbar i:nth-child(3){background:#28c840}
.pf-bbar .u{margin-left:10px;flex:1;background:#0F0404;border:1px solid #2a2320;border-radius:6px;padding:5px 11px;font-family:var(--head);font-size:.62rem;color:var(--gray-l)}
.pf-vp{position:relative;overflow:hidden}
.pf-track{display:flex;transition:transform .5s cubic-bezier(.4,0,.2,1);will-change:transform}
.pf-track img{flex:0 0 100%;width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;display:block;background:#0F0404;cursor:zoom-in}
.pf-nav{position:absolute;top:50%;transform:translateY(-50%);width:38px;height:38px;border-radius:50%;background:rgba(15,4,4,.5);border:1px solid #2a2320;color:#fff;font-size:1.3rem;line-height:1;display:flex;align-items:center;justify-content:center;cursor:pointer;z-index:3;backdrop-filter:blur(4px);transition:.18s}
.pf-nav:hover{background:var(--yellow);color:#000;border-color:var(--yellow)}
.pf-nav.prev{left:12px}.pf-nav.next{right:12px}
.pf-dots{display:flex;gap:8px;justify-content:center;margin-top:16px}
.pf-dot{width:8px;height:8px;border-radius:50%;background:#3a332e;cursor:pointer;border:none;padding:0;transition:.2s}
.pf-dot.on{background:var(--yellow);width:22px;border-radius:5px}
/* lightbox (video vertical + imagen ampliable) */
.pf-lb{position:fixed;inset:0;z-index:9999;background:rgba(8,3,3,.92);backdrop-filter:blur(5px);display:none;overflow:auto;padding:28px 14px 44px}
.pf-lb.on{display:flex;align-items:flex-start;justify-content:center}
.pf-lb video{max-height:88vh;max-width:min(440px,94vw);aspect-ratio:9/16;border-radius:16px;background:#000;box-shadow:0 30px 80px -20px rgba(0,0,0,.8);margin:auto}
.pf-lb img.pf-lb-img{display:none;margin:0 auto;width:1100px;max-width:none;height:auto;border-radius:12px;box-shadow:0 30px 80px -20px rgba(0,0,0,.8)}
@media(max-width:760px){.pf-lb img.pf-lb-img{width:680px}}
.pf-lb .x{position:fixed;top:16px;right:16px;width:46px;height:46px;border-radius:50%;background:#1A1411;border:1px solid #2E2723;color:#fff;font-size:1.5rem;display:flex;align-items:center;justify-content:center;cursor:pointer;z-index:2}

/* mock banner */
.mock-banner{background:var(--yellow);color:var(--black);font-family:var(--head);font-size:.7rem;text-align:center;padding:7px;letter-spacing:.02em}